Houzz, Pinterest and Instagram are powerful social marketing tools to increase your client base and generate leads in the construction industry. These sites are free and easy to use. They will help you to keep in contact with your existing clients and make it easy for your existing clients to share photos and information with their colleagues, friends and family. Each of these sites has its own searchable online community giving you another venue to showcase your work and attract new clients.
What is Pinterest
Pinterest.com is a visual bookmarking website that lets users collect and share links. If you are using Pinterest for construction, you need to open a Pinterest business account. This account will allow you to share information about your company and web address on your Pinterest board.
Using Pinterest to Reach New Clients and Generate Leads
Once you have established a Pinterst account, you can use your board to showcase your work, advertise specials, share case projects/case studies and white papers, share information about trade shows and events and share links to other sites you find interesting and relevant. Your pins (thumbnails of your links) will be in Pinterst for people to search and you will develop a community of followers. Followers will see your pins when they go into their account and they can choose to repin the listings for others to see. It is a great way great way to both increase exposure and to encourage existing clients to share your work with their networks.
What is Houzz
If you are a construction professional, architect, contractor or subcontractor in the residential market then Houzz.com should be a part of your overall social marketing strategy. Houzz.com is online community for architecture, interior design, landscape design and home improvement. This site offers its 12+ million users the ability to search through over a million photos, create ideabooks, have discussions and search for construction professionals.
Using Houzz to Reach New Clients and Generate Leads
As a construction professional you will be entered into a searchable database, allowing those actively searching for a construction professional to view your images, access information about your company, and read your reviews. You images will also be posted in their searchable database that has a very wide exposure. Houzz has its own community and you will be able to follow others and develop followers.
A basic account is free. For an additional cost you can have top tier placement in their local directory search.
What is Instagram
Instagram brings photo sharing to your social media sites. With over 100 million users it is a very popular platform. It allows you to take photos from a mobile phone and share them instantly in your Facebook, Twitter, Tumblr, Flickr and Foursquare accounts. To open an Instagram account you must download the app to your smartphone and register on your phone.
Using Instagram to Reach New Clients and Generate Leads
Instagram makes it simple to share your images with your existing online community. Sharing photos of projects in various stages of competition as well as fully completed ones will make it easier for your clients to share these images within their social networks and will be more likely to do so. Instagram also has its own searchable online community allowing you to follow other images, and others to follow yours.